Greenpeace is trying to encourage residents to switch out their dark roofs to white and they are using these great images to sell their appeal.
Here are some facts about white roofs if you weren't sold from my previous post on the impact of roof color. Thanks to Inhabitat, as always, for a great post - Love them.
"A roof covered with solar-reflective white paint reflects 90 percent of sunlight as opposed to the 20 percent reflected by traditional black roofs. This reduces energy use and air conditioning costs immensely. This equated to $735 million a year, according to Secretary of Energy, Dr. Steven Chu, if 85% of the buildings in the US are to implement white roofs."
Former president Bill Clinton is also an advocate for the cause, saying on The Daily Show with Jon Stewart “Every black roof in New York should be white, every roof in Chicago should be white, every roof in Little Rock should be white. Every flat tar surface roof anywhere! In most of these places you could recover the cost of the paint and the labor in a week.”
Read more: Greenpeace Uses Adorable Animals to Encourage Painting Roofs White | Inhabitat - Green Design Will Save the World